E.C. Phillips & Son, a heritage-driven Alaskan fishing company, sought a rebrand that honored its deep-rooted legacy while positioning the business for modern growth. The project refreshed the visual identity to reflect the rugged, authentic spirit of Alaska’s fishing culture, blending tradition with contemporary design elements. The new branding strengthened the company’s connection to its history and community, while enhancing its appeal to customers and partners, ultimately supporting a strong and cohesive presence across digital and print channels.