Green Shield Canada launched the Green Door Project to advocate for equitable access to oral healthcare across Canada. The brand identity was designed to balance seriousness with optimism, engaging a broad national audience through media campaigns and partnerships. Featuring an arch icon symbolizing a welcoming entry to change, along with playful patterns and textures, the project also included an explainer video to introduce the initiative and encourage Canadians to take action. The campaign successfully established a flexible and consistent brand identity, setting a strong foundation for future growth and outreach.