Kepat is a Canadian-designed baby carrier system created to help active families stay mobile after having kids. Inspired by a parent's real-life experience navigating airports with multiple children, the ergonomic backpack-carrier hybrid features a detachable pod with secure magnetic clasps, allowing seamless transfers between caregivers. The brand launch included full-spectrum development—naming, strategy, visual identity, packaging, a storytelling-rich website with explainer content, and a go-to-market rollout supported by social media and creator partnerships.