King’s Pastry, a family-owned artisanal dessert company, sought to refresh its brand to better reflect its heritage and appeal to both B2B and retail audiences. The rebrand involved creating a premium identity inspired by the craftsmanship and international flavors behind their scratch-made products, anchored by the new tagline “Baking Sweet Memories.” The visual system features organic linework and a rich color palette that highlights the warmth and quality of their confections. Despite a tight timeline, the collaborative process delivered a new brand identity, photography, and website, successfully launched at a major trade show with strong positive feedback, reinforcing King’s Pastry’s commitment to delicious, high-quality desserts.