Omega Nutrition, a Canadian pioneer in nutritional products since 1987, sought to modernize its brand to attract new customers amid a competitive market. The project involved a comprehensive rebrand, including brand strategy, visual identity, packaging, and corporate collateral, aimed at reflecting the company's commitment to innovation, simplicity, and product purity. The new identity features a refreshed logo, a vibrant color palette, and playful patterns, ensuring consistency across an expanding product line. This transformation revitalized Omega Nutrition's presence, aligning its brand with the quality and excellence of its offerings.